Free calculator · WhatsApp cost per message

How much does WhatsApp Business API cost in Colombia?

Since October 1, 2026, Meta also charges for service replies. Calculate in Colombian pesos, with Meta’s official rate for Colombia and the day’s TRM exchange rate, your estimated monthly cost, what ads save you and what WhatsApp costs you per sale.

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Your operation

New conversations per month Customers who message you or whom you message. % coming from click-to-WhatsApp ads Those conversations get a 72 hours free window. Business replies per conversation Average messages your team or agent sends per conversation. Confirmations and reminders per month Utility templates: appointments, orders, payments. Marketing messages per month Promotions, news and customer reactivation. Sales closed on WhatsApp per month (optional) To calculate your WhatsApp cost per sale.

Rates used (COP per message) · 2026-T4

Official Meta rates for Colombia in US dollars, converted to pesos at the official TRM exchange rate of the day (Colombian Financial Superintendence). Meta only changes its rates on the first day of each quarter. Meta

Official TRM (COP/USD) (2026-10-06)

Utility and serviceUSD 0.0008 → —
MarketingUSD 0.0125 → —

Your estimated cost

Enter the TRM exchange rate to see the result.

Meta cost per month in Colombia (COP) —

Service replies—
Confirmations and reminders—
Marketing—

Savings from ad-driven conversations —

Replies within the 72 hours free window are not charged.

WhatsApp cost per sale —

Enter your monthly sales to see it.

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How we calculate

This is an estimate based on the pricing model published by Meta. Your actual bill depends on your operation.

Service replies

Since Oct 1, 2026, every free-form reply within the 24-hour window is charged at the Colombian utility rate, with no volume tiers.

Conversations from ads

If the customer writes from a click-to-WhatsApp ad and you reply within 24 hours, messages over the next 72 hours are free. We assume the conversation happens inside that window.

Utility and marketing

Confirmations and reminders are charged as utility; promotions as marketing. Authentication and utility volume tiers are not included.

Not included

Platform or CRM fees, and Meta’s AI agent, which is charged per token since Aug 1, 2026.

Read what changed in WhatsApp pricing (Spanish) →

Frequently asked questions

What people ask us most about WhatsApp Business API costs.

How much does a WhatsApp Business API message cost in Colombia?

It depends on the category: marketing, utility or authentication. Since October 1, 2026, service replies pay the same rate as utility. Colombia has its own rates in pesos, which Meta may update on the first day of each quarter.

Does the free WhatsApp Business app charge too?

No. These charges apply to the WhatsApp Business API, the connection businesses use through a CRM or provider.

Why do click-to-WhatsApp ads lower the cost?

They open a free window: if you reply within 24 hours, messages over the next 72 hours are not charged.

Does the result include the platform cost?

No. The calculator only estimates what Meta charges. Platform or CRM costs are separate.

Make every conversation end in a measured sale

In adtiva CRM every conversation comes in with the ad that started it, the AI agent qualifies and books, and sales are sent back to Meta. We show you where your messages go and what to adjust.

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