Boosting posts
- The "Boost" button and interest-based audiences
- A single ad that runs until people tune it out
- Success measured in reach and likes
- Nobody knows which campaign brought the sale
Digital advertising agency · Meta, Google and TikTok
Digital advertising that finds buyers, not cheap clicks
Your media buyer and creative team in one: we structure your ads on Facebook, Instagram, Google and TikTok, produce the creatives the algorithm understands and track every campaign all the way to the sale in your WhatsApp.
18+ years of experience500+ clients servedWhat paid media looks like inside
Ads ManagerSample
CampaignsAd setsAds
CampaignResultsCost per resultAmount spent
Moving · ReelsActive312Conversations$1.04$324.48
Gifts · CarouselActive196Conversations$1.36$266.56
Low light · VSLActive148Conversations$1.52$224.96
Google AdsSample
Clicks8.4K
Impressions214K
CTR3.9%
Conversions486
Search · Delivery214 conv.
Performance Max172 conv.
YouTube · Remarketing100 conv.
TikTok Ads ManagerSample
Cost$530−8%
Conversions1,204+31%
CPA$0.44−22%
Spark Ad · "POV: your new living room"412 conv.
Video · "3 easy plants"338 conv.
Why your ad spend isn't turning into sales
Paying for more people to see a post isn't advertising. Here is the difference.
Digital advertising as a system
- Structure built around buying situations (CEP)
- Several distinct creatives the algorithm understands
- Cost per conversation and per sale are tracked
- Every sale in adtiva CRM teaches Meta who to look for
Meta Andromeda
Facebook and Instagram advertising built for Andromeda
Andromeda is the system Meta uses to decide who sees each ad. It no longer targets by interests: it reads the ad's video and copy to find the right person. The creative is the new targeting.
$
"Just moved in? Here's how to bring it to life"
"The gift that outlasts flowers"
"3 plants for low-light apartments"
- 1
One concept per buying moment
Each ad speaks to a real situation your customer is in. Meta recognizes them as ads for different people and delivers each one to the right audience.
- 2
Real creative diversity
Different hook, different person, different format. Changing only the color or the headline tells the algorithm nothing new.
- 3
Copy that says who it's for
Meta reads the text too. We write who the ad is for and what situation it solves, not generic slogans.
- 4
Broad audiences, strong signal
We let the creative do the selecting and send real sales back to Meta through the Conversions API and adtiva CRM.
Advertising on Meta, Google and TikTok, wherever your customer is
We don't advertise everywhere just to be everywhere. We choose the platform based on how your customer searches and decides.
Meta Ads
Facebook and Instagram
To create demand: reach people who aren't searching for you yet but have the need.
Reels, stories, carousels and click-to-WhatsApp ads
Google Ads
Search, YouTube and Performance Max
To capture demand: show up when your customer is already searching for what you sell.
Search, YouTube, Business Profile and Performance Max
TikTok Ads
TikTok
To reach younger audiences at a low cost with native, entertaining content.
Vertical videos and Spark Ads
Creative
Creatives that do the targeting work
Real videos we produce for our clients that power their campaigns. Tap any of them to watch.
End-to-end tracking: from the ad to the sale
Your ads only get better if Meta and Google know which campaign made the sale. That is why we connect everything.
Ad
Every campaign carries the code of its buying situation, so you know which one works.
Conversation
The customer messages you on WhatsApp, Instagram or your website, and adtiva CRM records which ad they came from.
Sale
When the conversation becomes an appointment or a purchase, it is marked in the CRM.
Learning
The sale goes back to Meta through the Conversions API and the algorithm looks for more people like that.
You see it all in your Results Portal: ad spend, conversations, cost per conversation and sales by campaign.
Digital advertising plans
Ad spend is paid directly to the platform with your card. We charge for managing it.
Meta Ads
For brands that already have content and need their ads to sell.
$500,000 COP/month
- Facebook and Instagram
- Manages up to USD 500 in monthly ad spend
- Structure built around buying situations
- Pixel and Conversions API
- Ongoing optimization and monthly report
More Clients
Content + ads
For brands that need creatives and ads handled by one team.
$2,000,000 COP/month
- Everything in Meta Ads
- Up to 12 pieces of content a month, production included
- Stories 3 days a week
- Google Business Profile
- Results Portal
Omnichannel
For brands that need Meta, Google and TikTok working together.
Custom
- Meta, Google and TikTok
- Budget shifted based on results
- Creatives for each platform
- Unified tracking all the way to the sale
- Monthly results meeting
Prices are monthly management fees in Colombian pesos (COP). Ad spend is separate and you pay it directly to Meta, Google or TikTok. For ad spend above USD 500 per month, management is quoted based on the investment.
How we get your ads started
We work inside your own ad account, so you don't lose your history.
- Step 1
Diagnosis and access
We review your account and connect it to adtiva as a partner, without losing your history or your pixel's learning.
- Step 2
Structure and creatives
We define the buying situations, audiences and creatives that Andromeda will understand.
- Step 3
Launch and learning
We launch with several concepts, let the algorithm learn and track results from day one.
- Step 4
Optimization and scaling
We turn off what doesn't sell, double down on what does and raise the budget based on evidence.
CRM Don’t lose the customers your ads bring in: automate your sales with adtiva CRM
Ads bring the message; what happens next decides the sale. An AI agent replies in seconds, qualifies, books or sells and follows up, so no click you paid for goes unanswered.
- Replies in seconds, 24/7, on WhatsApp, Instagram and Facebook
- Knows which ad each customer came from and talks about it
- Books appointments, takes orders and receives payments
- Smart follow-up based on what the customer already shared
- Sends sales back to Meta so your ads keep learning
LG Laura GómezWhatsApp · Meta ad
- Hi, I saw the ad for plants for low-light apartments 🌿
- Hi Laura! Those are some of our favorites. What space are they for? Agente IA
- My living room, it barely gets any sun
- I’d recommend a ZZ plant or a snake plant. Shall we deliver one today, pot included? Agente IA
Digital advertising FAQ
What people ask us most before starting their ads.
Is ad spend included?
No. Ad spend is paid directly to Meta, Google or TikTok with your card, so you stay in control. We charge for management: from COP $500,000 per month for Meta with up to USD 500 in ad spend.
How much should I spend on advertising?
It depends on your ticket size and how many clients you need. To start learning, we recommend at least USD 10 to 15 per day per campaign on Meta. In the diagnosis we give you a budget based on your numbers.
What is a media buyer and do I need one?
A media buyer (or paid media specialist) structures, launches and optimizes paid campaigns. With adtiva you don't hire just a media buyer: you get media buying, creatives and tracking in one team, connected to your WhatsApp and adtiva CRM.
What is Meta Andromeda?
It's the system Meta uses to decide who sees each ad. Today it targets mainly by the ad's content: the video and the copy tell it who the ad is for. That is why we produce different creatives for each buying situation.
Can I keep using my ad account?
Yes, and we recommend it. You share the account with adtiva as a partner from your Business Manager and keep your history and your pixel's learning. We only create a new account if yours is restricted.
What is the Conversions API?
It's the connection that sends Meta your real sales and conversations from your website and adtiva CRM, without relying on cookies. With that signal, the algorithm learns to find buyers instead of browsers.
How soon will I see results?
The first conversations usually arrive within the first few days. The campaign stabilizes after the learning phase, usually between 2 and 4 weeks, and from there it is optimized and scaled.
Do you run TikTok ads for every industry?
No. Some services, such as certain health treatments, are restricted on TikTok. We review each platform's policies before recommending where to advertise.
Make your ads find buyers
Message us and we'll review your ad account: what's working, what isn't and where it makes sense to start.
Review my account on WhatsApp